Social OS: The First Operating System That Turns Live Social Signals into Business Action
LLM Insights Enhancements introduce citation tracking and prominence scoring, so you see exactly how, and how well, your brand shows up across ChatGPT, Gemini, Claude, and Perplexity.
September 2, 2026Grouped Tagging lets you organize your tags into structured groups so you can control tag sprawl and report on content by category.
September 8, 2026
Browse all product updates
- September 23, 2026
AI Widget Insights Enhancements
AI Widget Insights enhancements now let you generate up to 6 AI summaries per page, view them on table widgets, and compare full-screen insights side by side against the source data.
- September 16, 2026
Usage tracking for Wisdom in Lumen
Usage tracking for Wisdom in Lumen gives you a single, filterable view of usage across Wisdom and your custom copilots, so you can manage your monthly quota with confidence.
- September 16, 2026
Wisdom in Lumen by Talkwalker: Widget Aware for Dashboards
Widget Aware lets Wisdom in Lumen by Talkwalker focus on the exact widget you're viewing, giving you instant, accurately scoped answers without manual setup.
- September 15, 2026
Unified Filters
Unified Filters lets you set Tag, Auto tag, and Campaign filters once and apply them across every connected network, so your reports stay consistent without repetitive setup.
- September 9, 2026
WhatsApp Coexistence in Business App and Cloud API
WhatsApp Coexistence lets you connect to Hootsuite's Cloud API while keeping your WhatsApp Business App active, so you can manage conversations from either
- September 8, 2026
Grouped Tagging
Grouped Tagging lets you organize your tags into structured groups so you can control tag sprawl and report on content by category.
- September 2, 2026
LLM Insights Enhancements
LLM Insights Enhancements introduce citation tracking and prominence scoring, so you see exactly how, and how well, your brand shows up across ChatGPT, Gemini, Claude, and Perplexity.
- August 31, 2026
Kinetiq Integration
Kinetiq Integration brings broadcast monitoring from Kinetiq into Talkwalker Listening, giving you deeper coverage of the TV and radio markets you track.
- August 19, 2026
Wisdom in Hootsuite's Mobile App
Wisdom in Hootsuite's Mobile App gives social media marketers and executives a portable AI consultant that surfaces content ideas and performance insights through natural language, directly from their phone.
- August 6, 2026
Dashboards, Reports & Alerts Lists in Usage Insights
Usage Insights now lets you view every dashboard, report, and alert across your projects in one place, so you always know what you have and how it's being used.
- August 5, 2026
Parliament MCP for Advocates
Parliament MCP for Advocates lets you discover, share, and schedule Parliament content conversationally from AI tools like Claude, cutting time to share from minutes to seconds.
- August 5, 2026
TikTok & Threads Native Content in Perch's Planner
TikTok & Threads Native Content in Planner shows your natively published posts right alongside your scheduled content, giving you complete visibility into your full publishing activity.
- August 3, 2026
Remove Mobile App Links from Parliament Email Footer
Remove Mobile App Links from Parliament Email Footer lets Content Admins hide mobile app download links across all Parliament emails, helping you stay aligned with internal app promotion policies.
- July 29, 2026
@Mentions dropdown: Find and select X accounts as you type
@Mentions dropdown lets you search and select the right X account directly in Composer, so you can tag accurately without leaving Hootsuite.
- July 29, 2026
Enhanced Advocacy Program metrics in Parliament
Enhanced Advocacy Program metrics in Parliament let you segment and filter advocate activity by team, geography, and sharing behavior, giving you deeper visibility into engagement across your organization.
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